Why Cooltix?
The organizers have always been open to innovation: they are constantly looking for solutions that make their work more efficient and the ticket-buying experience more convenient.
They wanted a platform that was transparent, flexible, and seamlessly supported every step of the sales process.
When the change from the previous ticket system was proposed, certain concerns naturally arose:
✔️ Is the Cooltix brand well known among customers?
✔️ Won't a new interface cause uncertainty for those who have been shopping on a familiar platform for years?
However, the first joint project, intended as a "test", quickly dispelled any doubts:
"My fear that the new interface would scare customers away proved to be completely unfounded - our first joint project was a great success."
Since the change, we have been working together on this project continuously, year after year, supporting the organizers as a stable partner in ticket sales and the growth of the event.
1. Marketing functions
The organizer particularly appreciates that Cooltix provides all the tools that are essential for a professional ticket sales campaign today:
✔️ Campaign conversion measurement: clearly shows which channel brings in customers.
✔️ Promotional opportunities: early bird offers, discounts, and promotional codes can be managed in parallel.
✔️ Database management: we can effectively reach ticket buyers, allowing us to start building a real audience.
"These are very important, seemingly minor things that could be done elsewhere, but we have found that it works more smoothly with you."
2. Fair, customer-friendly promotion management
The organizers consciously strive to reward those who decide early, which is why they are keen to offer early bird discounts. At the same time, they specifically avoid last-minute panic sales, as they do not want to disadvantage those who bought tickets earlier out of trust.
Cooltix's system is also a partner in this: promotions are predictable, transparent, and easy to schedule, thus maintaining the trust of the audience in long term.
3. Flexible ticket strategy, based on actual cost calculations
Every city has different purchasing power and audience structure, and reacts differently to different price categories. The organizers manage this diversity with a detailed budget, conscious pricing, and a balanced range of ticket types.
Before each event, they build a structure that accommodates premium seats, popular mid-range seats, and affordable mass seats.
In their experience, the best and most expensive tickets almost always sell out first, but real success is when the large number of average-priced tickets also sell well.
Cooltix provides support for:
✔️ in the settings for different ticket types,
✔️ in handling early bird discounts ,
✔️ in the reports behind the system, which show where sales are strong and where they are weaker, i.e., where communication needs to be strengthened.
When there is a real team behind the ticketing system
The world of event management rarely follows a traditional work schedule. Most tasks do not stop at 5 p.m., as the life cycle of events is full of unexpected situations:
✔️ weekend and evening issues,
✔️ last-minute changes,
✔️ situations requiring quick decisions.
This kind of availability and partnership becomes truly invaluable in those moments when decisions affecting the success of an entire event must be made quickly and confidently.
1. A cooperative attitude is worth more than anything else
In the world of major events, unexpected situations always arise, and it is in these situations that it becomes clear whether the support system is truly a partner. One of the most important experiences for the organizers was that the Cooltix team was always available and always took a solution-oriented approach.
Gospel Christmas is now more than just a series of concerts; it is a community experience that combines music, faith, joy, and professional organization. The conscious, data-driven thinking of the organizers and the flexible, partnership-based approach of Cooltix are a combination that provides security for growth and a stable foundation for the years to come.
2. No full house without planning
Detailed budgeting and sensible risk management are not the enemies of creativity, but rather prerequisites for a labor of love to survive in the long term. If the numbers don't add up, it's better to say no during the planning phase.
3. The modern ticketing system is now also a marketing tool
Nowadays, it is not enough to "just sell" tickets. The platform that:
✔️ manages databases,
✔️ measures campaign effectiveness,
✔️ assists with promotion,
directly contributes to an event becoming a brand. This is how Gospel Christmas has developed year after year into an increasingly well-known and sought-after production.
