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EVENT

Summer motorsport thrills in winter, inside an arena

 

Hungary’s only indoor motor racing event


CHALLENGE

Highly diverse audience

 

Seat selection based on experience zones

 

Multiple ticket categories and special ticket types

 

SOLUTION

Custom solutions tailored to the event

 

Independently manageable admin interface

 

24/7 support




 

RESULT

Strong local fan atmosphere

 

Stable international position

 

Smooth and efficient ticket sales

 

Loyal, returning audience

 

PARTNER AND EVENT

What happens when motorsport meets pure showmanship?

Since 2019, SuperEnduro has been electrifying audiences in Hungary, growing stronger each year and steadily cementing its place in the country’s motorsport culture.


According to the organizers, SuperEnduro’s uniqueness lies in compressing three distinct worlds of motorcycling into one single night:

✔️ Enduró: technique and endurance
✔️ Trial: precision and obstacle mastery
✔️ Cross: speed and aggressive dynamics

Riders battle their way through a track packed with obstacles, jumps, and highly technical sections - all inside an arena. Every move matters here, and the audience experiences the action from a completely different perspective than in traditional motorsport events.

For the organizing team, SuperEnduro is far more than a race - it’s a fully built arena show. Alongside the rhythm of the races, the atmosphere is carefully crafted with additional show elements and spectacular “halftime show”–style moments that give the evening a dramatic arc. The result is an experience where the audience doesn’t simply watch the event, they become an active part of it.

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“Hungarian fans love cheering for their own and experiencing that cathartic moment when they can rally behind a Hungarian competitor.”

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Within the international championship calendar, the Budapest round holds a particularly special place. Riders are always eager to compete in Hungary, largely because of the uniquely passionate local crowd that fills the arena with energy.

On these nights, the MVM Dome becomes more than just a venue - it turns into a space charged with collective energy and excitement. It’s no surprise that the organizers feel especially close to the event:

“For us, this event isn’t just work, it’s one of our favorite weekends of the entire year.”

THE STORY OF THE PROJECT

This is how an inspiring collaboration came to life - revealing the journey that ultimately shaped the unique character of SuperEnduro!

CHALLENGES IN ORGANIZATION

How an organizer can serve several completely different audiences within a single evening?

Behind the spectacular show experience lies a significant amount of organizational work. An indoor, seated motorsport event with an international field brings a unique set of challenges - often far more complex than those of a traditional event format.

A wide and diverse audience all in one evening

The SuperEnduro crowd is remarkably diverse, which is both a major advantage and a real organizational challenge. In many ways, it’s like serving several different events at the same time, all within a single night:

✔️ Hardcore fans: a loyal core audience with strong engagement
✔️ Riders and their community: professional interest and social presence
✔️ Extreme sports enthusiasts: drawn by spectacle and adrenaline
✔️ Families: a comfortable, indoor, one-day program
✔️ Young audiences: atmosphere, impulse, and high-energy experiences
✔️ International visitors: attracted by the global lineup and unique venue

With such a varied audience mix, communication and the ticket offering only work when each group can quickly find its own reason to attend. For the organizers, this means building the structure deliberately in advance, ensuring that every segment feels addressed and welcomed.

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A seated arena experience with an unusual kind of logic

At concerts, the golden rule is often simple: the closer to the stage, the better. At SuperEnduro, however, the experience works differently. Various parts of the track offer completely different perspectives, as the start and finish zones, jumps, and technical obstacles are located at different points around the arena. As a result, spectators choose their seats based on the type of action they most want to see.

The event is also entirely seated, since the arena floor itself becomes the race track. From a ticketing perspective, this means that seat management and the arena map must function flawlessly, ensuring that every spectator clearly understands the view and experience their chosen seat provides.

Different purchase dynamics across audience segments

In motorsport, there’s typically a strong early-buying pattern: the hardcore fans secure their tickets quickly to guarantee the best possible view of the races. At the same time, one of SuperEnduro’s biggest strengths is that the event is just as enjoyable for casual sports fans, allowing a broader audience to join in later as well.

Supporting this requires a ticketing system that can seamlessly handle multiple layers at once:

✔️ multiple ticket categories
✔️ various discounts and special offers
✔️ and, when needed, real-time on-site ticket sales

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THE CHANGE

Why Cooltix?

The organizers had a clear objective: to find a ticketing partner who could do more than simply sell tickets - one capable of supporting the real operational needs of a complex arena event. After several rounds of discussions, the deciding factor was straightforward: for every requirement that emerged (whether a core functionality or a more advanced, custom solution) they received concrete, practical answers. And more importantly, solutions that proved to work reliably in practice.

“Whenever we had a more advanced or unusual development request, the answer was always the same: no problem, we can absolutely make that happen."

EFFECTIVE COOPERATION

A stable backbone for a high-intensity event

Running SuperEnduro smoothly requires reliable ticketing tools built for sports events. While the system took a short time to fully learn, it quickly proved clear and easy to use. Its wide range of settings also allows the team to fine-tune operations independently, adapting the setup to their needs without external support.

Flexible management of multiple ticket categories and special ticket types

Ticket sales are built around the classic motorsport category structure:

✔️ Bronze / Silver / Gold seating categories
✔️ VIP / SuperVIP – seats closest to the track, with catering and an exclusive track walk experience
✔️ Separate ticket for the morning practice sessions
✔️ 50% children’s tickets (ages 2–12), with free entry for ages 0–2
✔️ Wheelchair-accessible tickets and discounted companion tickets

With a structure like this, it’s essential that buyers instantly understand what they’re getting - where they’ll sit, what kind of view and experience they can expect, and why the ticket costs what it does, all presented clearly and quickly, even on mobile.

 

Dynamic pricing and discount codes

The organizers work with dynamic pricing, which fit naturally into the logic of the system. Managing discount codes was also an important requirement, while still keeping the overall ticket structure clear and fair for buyers.

Key priorities included:

✔️ Detailed statistics and reporting
✔️ A clear, user-friendly purchase interface
✔️ An easy-to-manage admin panel
✔️ Website integration
✔️ And the flexibility for custom development and programming when needed.

 

“Everything we expected from a ticketing system was met with a positive solution. We followed their recommendations, and it turned out to be the right decision. They truly know what they’re doing.”

RESULTS AND SHARED SUCCESS

The model of a stable, year-by-year growing event

The story of SuperEnduro Budapest is ultimately about how an intense, spectacular motorsport discipline can be brought into a domestic arena and built into a sustainable, long-term event that:

delivers a truly authentic, “hardcore” experience for dedicated fans,

remains clear, accessible, and enjoyable even for casual spectators,

and stays a comfortable, family-friendly program for all ages.

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According to the organizers, the results are clear: a stable, reliable ticketing infrastructure for a complex arena event, combined with fast solutions and flexible responses to emerging needs. Just as importantly, the admin and purchasing interfaces actively support the operation, helping the team work efficiently rather than slowing them down.

The team’s advice is as simple as it gets:

“Choose Cooltix."